coffs coast, nsw
Customers used to search. Now they ask. The assistant gives them one answer, naming a handful of businesses. If you're not in that answer, someone else is.
ask it yourself
Type what you do and where you are. Sidecar asks the assistant the question your customer would ask — and shows you the answer.
what's actually happening
The assistant needs a source it trusts.
Right now that's the directory — not your site.
It gets quoted. It gets the click. It takes a cut, and it takes the credit — for sending you a customer who was looking for you in the first place.
You can pay to be listed higher. You can pay commission on every booking. What you can't do is own any of it. The day you stop paying, you disappear. The visibility was never yours.
You can't compound what you rent.
what sidecar does about it
A website is where this starts, not what you're buying. The work is making sure your business is the source the answers come from, and showing you what it brings in.
build
Fast, clear, and readable by the machines doing the answering. Your facts stated plainly enough to be quoted. You own it outright from day one. If you ever leave, it comes with you.
grow
The services you offer, the questions your customers actually ask, your Google listing kept current, reviews coming in steadily. Then Sidecar checks the assistants and shows you who's being named.
compound
Unlike a listing you rent, this accumulates. More pages, more trust, more history. Twelve months in, you own something that didn't exist. And it keeps working.
what it costs
Most agencies hide this behind a discovery call. Here it is.
start here
who this is for
A directory, a listing site or a competitor is being named when people ask about what you do.
If you already come up first every time, you don't need Sidecar.
and
A booking system, an enquiry form, or a phone number worth tracking.
If nothing can be measured, there's no honest way to tell you whether any of this worked.
Industry doesn't matter. Tours, trades, clinics, accommodation, hire — the problem is identical, only the directory changes name.
where things stand
Sidecar is one person: Michael, working out of Urunga, on the Coffs Coast. The person who answers the phone is the person doing the work. There's no account manager in between, and there isn't going to be.
It's new, and there's no case study here yet — nor a fabricated one, because a studio whose whole method is being the source worth quoting doesn't get to invent its own proof.
So the first three clients get founding rates: $750 setup and $495 a month, on six months rather than twelve. In exchange, their results get published: the before, the after, and their name on it.
Six months rather than twelve, because a short commitment is the honest way to price something early. If it isn't working, leaving is easy. That's the point.
The before-and-after lands here: an assistant answering without a client, then with them named. From the first client whose results Sidecar can publish.
questions
A website in Coffs Harbour typically costs between $1,500 and $8,000 to build, depending on the number of pages and whether custom design is involved. Sidecar // the studio charges $1,500 to build a site, then $895 per month for the ongoing work that keeps it visible: new pages, Google Business Profile management, reviews, and monthly reporting on enquiries. Working within an existing site that already has search visibility costs $2,500 instead, priced higher because replacing a site that ranks carries more risk. An AI visibility audit costs $495 and is credited against the setup fee if the client proceeds within 30 days. Clients own their website outright from launch. The minimum term is twelve months, after which the agreement continues month to month. Ad management is separate: $600 per month for Google Ads, or $750 per month for Meta Ads, with ad spend paid directly to the platform at cost.
AI visibility is whether an assistant names your business when a customer asks it a question your business should be the answer to. When someone asks ChatGPT, Gemini, Perplexity or Google's AI for the best business of a certain type in a town, the assistant does not hand back ten links to choose between. It gives one answer naming a handful of businesses, and most people stop reading there. Most local businesses are not in that handful. A directory or an aggregator is named instead, because the assistant needs a source it trusts, and the directory has published more about that business than the business has published about itself. AI visibility is measured by asking rather than by checking a dashboard: run the questions a customer would actually type, record which businesses get named, and run the same questions again later. The assistants do not report any of this to the business being left out.
Yes. Clients of Sidecar // the studio own their website, its content and the domain outright from the day it launches. Ownership is not conditional on staying: if the agreement ends, all three go with the client, and offboarding is documented rather than negotiated at the time. There is no proprietary platform to be locked into and no licence that lapses when the invoices stop. That is the difference between owning an asset and renting visibility from a directory, where the listing disappears the moment the payments do and nothing has accumulated in the business's own name. The practical test is what a business is left holding after twelve months. A directory listing leaves nothing behind. A website that has been added to every month leaves more pages, more history, and more of the business's own facts published somewhere the assistants can read them.
Sidecar // the studio serves the NSW mid north coast, from a base in Urunga on the Coffs Coast. The service area covers Coffs Harbour, Sawtell, Woolgoolga, Bellingen, Dorrigo, Urunga, Nambucca Heads, Macksville, Grafton, Maclean, Yamba, Wooli, Kempsey and Port Macquarie. It is a one-person, service-area business rather than a shopfront, so there is no street address to visit: the work is done remotely, and on site by arrangement. The work is also sector-agnostic. Tours, trades, clinics, accommodation and hire all face the same problem, and only the name of the directory being quoted instead of them changes. A business outside these towns is not turned away, but the Google Business Profile and local search work is strongest where Sidecar already knows which directories rank, which questions customers ask, and what the competition looks like on the ground.
Local search and AI visibility compound over weeks and months rather than days. Sidecar // the studio re-runs the same set of customer questions across ChatGPT, Gemini, Perplexity and Google's AI every month, so a client watches their own position change rather than taking it on trust. No timeframe is guaranteed, and none is offered: the assistants change which sources they draw on without notice, and a business named one month can be absent the next. What can be said is what the work does each month. It adds pages answering questions customers actually ask, keeps the Google Business Profile current, and brings reviews in steadily, which is what gives an assistant something of the business's own to quote instead of a directory's. The measurement is the monthly re-run, and the report is in enquiries rather than traffic graphs.
get in touch
Run the check above. If a directory came up and you didn't, send the screenshot. That's the conversation.